Don't you just love that ad? I noticed it on Directions Magazine while I was checking out the Multimap/Boots.com connection (Boots are a large pharmacy retailing chain in the U.K). Google doesn't allow that sort of cross-advertising - putting in one name and getting the competitor dissing them. Ah well, Microsoft never did play nicely with the new kids on the block. At least we know LBS and mapping is important!
The Press Release:
Multimap, Europe’s leading online mapping provider, today announced the implementation of its Storefinder ‘where’s-my-nearest’ search facility on http://www.boots.com/. The new service enables customers of the UK’s leading health & beauty retailer to search for nearby stores by both location and services provided, and to access comprehensive street-level maps showing their exact locations, in a few simple steps.
Actually it would be cross-cross advertising. Microsoft usurping MapQuest on a Multimap press release. Confused? Read it again... sloooowly. :P
Technorati Tags LBS, Location Based Services, MultiMap, MapQuest, Microsoft Virtual Earth, Boots
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