Dave Bullard and Tina Giannoukos report on the Herald Sun:
Yau says it's mostly the youth market -- 15 to 35 years old, interested in services such as music downloads and dating services -- that has been eager to go to 3G.
But he says the 40-plus market is keen on location-based services, and mapping and directory services.
Interesting, that puts LBS attraction squarely in the Gen X/Baby Boomer demographic, not Gen Y. The article is very light (it is the Herald Sun after all) but I'd love to find out more from IDC analyst Yau about his market research...
Technorati Tags Location Based Services, LBS,Dave Bullard ,Tina Giannoukos,Herald Sun, Australia, Jerson Yau, IDC
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