IMS Research: "Push To" Services Take the Lead

IMS Research report on WirelessDevNetwork:

It has been estimated that over 400 million people will regularly use SIP-based services across IP multimedia-enabled networks by the end of the decade. IMS Research has conducted an assessment of the trends affecting service uptake, including the timeline for IMS deployment. It concluded that, after initially slow uptake, the most popular service will be push to talk, followed by picture and video sharing, also know as a “push to” service.

Services included in the assessment were conferencing, instant messaging, interactive gaming, location-based services and mapping, mo-blogging and voice over WLAN amongst others. Total revenues for these services, on cellular networks enabled with IP multimedia subsystems, were estimated by IMS Research to ramp up from 2008, exceeding $50 billion by 2010.

More here. I have my doubts - not that Push To won't be big, but exactly what services and when are still not clear - not while there is no proper enablement layer on mobiles. Haven't Telstra and Optus talked about canning their Push-To-Talk service?

Technorati Tags LBS, Location Based Services, WirelessDevNet, IMS Research